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What are ISO Standards and Why Should I Care?

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25 Minutes
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Presented by Jeff Ross, CPA, CRP, C.A. Short Company; and R Scott Russel, CRP, C.A. Short Company

You may have been hearing the buzz around ISO Standards lately. Whether they pertain to Manufacturing or Human Capital, the basics of ISO are all the same. In this informative session, we will break down what ISO Standards are and what they might mean for the future of Recognition and Engagement.

About the Presenters

Jeff Ross

Jeff Ross is a certified public accountant. He joined the C.A. Short Company as its controller in June 1993 and was promoted to Chief Financial Officer in November 1996. In January 2010, he was promoted to President and Chief Financial Officer. In November 2017, he became CEO and CFO. Jeff is a Certified Recognition Professional as designated by Recognition Professionals International. Jeff was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm from September 1989 until June 1993. Jeff serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants and American Institute of Certified Public Accountants. He graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.


R Scott Russel


Scott is a 20-year veteran of event management and recognition from his days as a concert promoter in Southern California to his most recent 12-year stint in Operations (Employee Experience) with Verizon Wireless. Scott is currently the Director of Client Success for the C.A. Short Company based in North Carolina. He works day in and day out to promote the value of recognition and engagement to his staff, his clients, and others. Scott writes an ongoing web series, Random Acts of Engagement, and is an accomplished public speaker. As a music lover and musician himself, Scott has worked over the years with many artists and you may even catch him singing a song or two at our annual RPI conference. He was instrumental in managing the recent overhaul of the CRP curriculum and is excited to see it brought to the masses with the launch of the online curriculum in 2017. Scott is an Executive RPI Board member and chairs the RPI Community Action Team.


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