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What are ISO Standards and Why Should I Care?

Total Credits: 1 Contact Hours

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Jeff Ross |  R Scott Russell,
25 Minutes
Audio and Video


You may have been hearing the buzz around ISO Standards lately. Whether they pertain to Manufacturing or Human Capital, the basics of ISO are all the same. In this informative session, we will break down what ISO Standards are and what they might mean for the future of Recognition and Engagement.



Jeff Ross's Profile

Jeff Ross Related seminars and products: 1

CPA, CRP, President and Chief Financial Officer

C.A. Short Company

Jeff Ross is a certified public accountant. He joined the C.A. Short Company as its controller in June 1993 and was promoted to Chief Financial Officer in November 1996. In January 2010, he was promoted to President and Chief Financial Officer. In November 2017, he became CEO and CFO. Jeff is a Certified Recognition Professional as designated by Recognition Professionals International. Jeff was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm from September 1989 until June 1993. Jeff serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants and American Institute of Certified Public Accountants. He graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.

R Scott Russell's Profile

R Scott Russell Related seminars and products: 3

Director: Engagement Strategies

C.A. Short Company

Scott has more than 15 years of experience in Rewards & Recognition. He is a Certified Recognition Professional (since 2006), as designated by Recognition Professionals International and has served as an officer on their Board of Directors since 2012. He is the current President of RPI. Scott began his career in Rewards & Recognition as the Corporate Sales Manager for RedEnvelope, where he focused on Holiday Gift Giving for employees & loyalty programs. Scott brings his passion for engagement and unique style to his daily life with C.A. Short Company. When Scott isn’t busy recognizing, motivating and inspiring others, he can be found riding his horse, songwriting or traveling the globe, where he encounters other cultures and studies their engagement practices. He lives by his always positive motto, “If at first you don’t succeed…Redefine success.

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