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The Business Case for Recognition: Getting the C-Suite to Buy into Your Recognition Strategy

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Amy Hurley CRP |  R Scott Russell
46 Minutes
Audio and Video


Effective and impactful recognition strategies in organizations don’t happen by chance. It requires rigor and discipline to plan, execute and implement a recognition strategy that drive employee engagement, retention and recruitment.

The objectives of this session are to:

  • Introduce the RPI 7 Best Practices
  • Discuss how the BP can assess your recognition program
  • Review action planning based on assessment

The seven RPI Best Practices are:

  1. Recognition Strategy
  2. Management Responsibility
  3. Recognition Program Measurement
  4. Communication Plan
  5. Recognition Training
  6. Recognition Events and Celebrations
  7. Program Change and Flexibility

For more than 20 years, Recognition Professionals International (RPI) has been driving employee engagement and culture through recognition. RPI is the association leader at the forefront of workforce recognition through its sole focus on recognition education, CRP® certification and 7 Best Practice Standards®. With organizations from all sectors, our members are HR practitioners and business professionals who are at the leading edge of recognition building and sustaining successful employee engagement, talent development and retention practices.

RPI’s 7 Best Practice Standards® are based on knowledge gained from academic literature, professional conferences, and shared experiences in developing successful recognition programs. These standards have been amended periodically to reflect the lessons learned from previous program cycles, including suggestions from RPI Best Practice Standards® judges and award recipients. They are designed to be useful for the creation and evaluation of recognition programs in the public and private

The purposes of the 7 RPI Best Practice Standards® program are to:

  • Establish objective standards for evaluating employee recognition programs;
  • Recognize organizations that successfully implement recognition programs; and,
  • Provide illustrations of recognition RPI Best Practice Standards® with RPI’s membership.

Join RPI Board Members, CRP course authors and facilitators who will lead you through the value of the Best Practices and show real-life examples in each area so you can start, re-energize and grow your recognition strategy.

This presentation was part of the 2019 RPI Virtual Conference, sponsored by CA Short Company, Peerless Performance, and Inspirus.




Amy Hurley CRP's Profile

Amy Hurley CRP Related seminars and products

Program Director

Ohio State University Wexner Medical Center

Amy J. Hurley, LSW, CRP, is the Program Director for Faculty and Staff Recognition at The Ohio State University Wexner Medical Center in Columbus, Ohio. She and her team provide encouraging recognition tools to the 25,000+ faculty and staff and take pride in finding innovative solutions for encouraging their diverse population to use the tools regularly. She is currently President on the Board of Directors for Recognition Professionals International.

R Scott Russell's Profile

R Scott Russell Related seminars and products

Director: Engagement Strategies

C.A. Short Company

Scott has more than 15 years of experience in Rewards & Recognition. He is a Certified Recognition Professional (since 2006), as designated by Recognition Professionals International and has served as an officer on their Board of Directors since 2012. He is the current President of RPI. Scott began his career in Rewards & Recognition as the Corporate Sales Manager for RedEnvelope, where he focused on Holiday Gift Giving for employees & loyalty programs. Scott brings his passion for engagement and unique style to his daily life with C.A. Short Company. When Scott isn’t busy recognizing, motivating and inspiring others, he can be found riding his horse, songwriting or traveling the globe, where he encounters other cultures and studies their engagement practices. He lives by his always positive motto, “If at first you don’t succeed…Redefine success.