Kicking Tail and Taking Names: How Southwest Airlines Uses a Dual Recognition and Incentive Program to Align Company Values with Annual Goals and Rewards

At Southwest Airlines, we believe that what gets recognized gets repeated. Our Kick Tail program is designed to align three Company performance goals with the values that define how we behave and work each day. Join the FUN and learn how Southwest blends incentives with daily recognition that enables Leaders, Employees, AND our Customers to appreciate our People for living the Southwest values. Take away ideas and practical tools to empower your entire workforce to “Kick” some “Tail” too!

Three Key Learning Objectives:

• Learn how Southwest ties daily positive behaviors with the achievement of annual Company goals to unify the workforce in purpose and Spirit, which fosters improved performance.
• Learn how Southwest uses a Companywide daily recognition program as a platform for rewarding Employees via monthly and yearly prize drawings
• Get ideas and tools for incorporating recognition into daily activities and empowering Employees to actively engage in appreciation.